Amigo Games — Publisher Spotlight
AMIGO Games recently made Noble Knight Games their official online retail partner! We’re proud to be their preferred vendor, from new releases to their out of print favorites. In celebration of this beautiful new partnership, we’re featuring Amigo Games as our Publisher Spotlight.
Perhaps an unexpected origin story, AMIGO Spiele (AMIGO Games’ German parent company) began in 1980 at a former prison.
The name AMIGO came from Hotel Amigo in Brussels where Rudolf Jansen and Günther Voigt agreed to found the company. The hotel, built by the Dutch in the late 16th century, was indeed originally a prison. “Amigo,” in the local Dutch dialect, meant “prison;” So when the Spanish took over the area, they misinterpreted it to mean “friend,” as it would in Spanish. Without this misunderstanding, AMIGO Spiele might have turned out to be Prisión Games—which sounds much less friendly!
AMIGO have published countless classics like Heimlich & Co, and Café International, and continues to put out fun and impactful new titles for the tabletop like Carnival of Monsters and Abandon All Artichokes. We wanted to get a little look behind the curtain and AMIGO were kind enough to oblige!
Chat with AMIGO Games
Alex Yeager, COO of AMIGO Games, provided some insight into the company for us:
Thanks for the opportunity to get more insight on AMIGO and what makes you tick! What is AMIGO about and what type of games do you publish?
Where is your team located and why is it special to you?
What are some of your team’s favorite games or designers? Who/What are your inspirations or role models?
Our company’s games features some of the best designers in the business: Uwe Rosenberg (Bohnanza), Hiam Shafir (CLACK! and Halli Galli/Fruit Punch), Fréderic Moyersoen (Saboteur), Reiner Knizia (Don’t L.L.A.M.A.), Richard Garfield (Carnival of Monsters and Dice Hunters of Therion) and more!
There are so many unsung heroes in this industry who are critical to the creation of the games that we love. In particular, the role of editor—what we call a developer in the US—is often a hidden job that, when well done, can make a good game great. People like:
- Uwe Mölter from AMIGO — responsible for overseeing games like Bohnanza, Take 5/6 Nimmt! and No Thanks!
- Wolfgang Lüdke from TM-Spiele — part of the original Catan team
- Uli Blennemann — part of the Dutch Phalanx team that we worked closely with at Mayfair
- Stefan Stadler — who is additionally an amazing designer, with Pillars of the Earth and Cuba on his resume
- Anita Landgraf — a force of nature at White Castle, who works with a variety of designers to place their games
- And so many more!
I’ve been fortunate to work with so many talented editors over the years!
Any chance we could get an inside look at how you create your items, such as the journey from a design to a final product?
What made you want to get into game design/publishing in the first place?
Anything you’d like to add that folks should know?
There are four icons that appear on all of our family games
- “5 Rules or Less” — you will learn this game quickly and easily
- “European Quality” — which refers to both the physical components as well as the game’s design
- “Fun for Kids and Parents” — because we’ve tested with both
- “Proven Top Sellers Worldwide” — when a game has sold tens of millions of copies before being released in the US, we’re confident you’ll enjoy the game!
When we look for games to publish, these are the guiding principles for our family line of games.
Thanks so much to Alex and AMIGO for taking the time to talk with us—and of course for all of the great games their team has contributed to the industry. We’re looking forward to the next generation of classics they’ll be releasing! As their official online vendor of choice, we’ll be a great place to find their great games for years to come.
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